Autocab Analytics gives you unparalleled insight into your business. It automatically compiles and interprets all the data from your Ghost Booking & Dispatch system in an easy-to-understand format, so you can see where you can improve your business.
But how do you turn intelligent insights into proactive management? Here are just three ways Analytics can help you make smarter business decisions:
1. Monitor and retain big accounts
The Accounts dashboard in Analytics tells you everything you need to know about every account you work with. You can easily track who your largest customers are, how much revenue they’re bringing into your business, and which are the most profitable.
You’ll want to keep an eye on accounts’ booking patterns – especially if they’re delivering a significant proportion of your total revenue.
The insight: Analytics lets you easily see sudden or gradual drops in revenue by week. This could mean an account had a bad experience with your company, or have started using a competitor.
The solution: It’s not too late to fix things. Check out Detailed Account Analysis to see what’s going on with each account.
You’ll be able to see what proportion of vehicles are arriving on time and how often drivers are significantly late. If they’re regularly left waiting, the solution might be to ensure more drivers are in relevant zones at this account’s key booking times.
Detailed Account Analysis can also tell you when the account places the most bookings and the geographic location of their pickups and drop offs. That means you can plan ahead and ensure more vehicles are available when and where they need them.
Of course, you can always pick up the phone and ask why they’re using you less. Make sure you’ve got Analytics open with all the account’s information at your fingertips, so you can reassure them you’re tackling any problems they have.
2. Get more app users and automate more bookings
Analytics tells you everything you need to know about how your passengers place bookings. Different reports can show you where bookings are made, how passengers make those bookings, and who has never made a booking using your Passenger App.
You need to encourage more users to download and use your branded Passenger App, especially regular customers who have never used it. More app bookings mean higher levels of automation, and therefore more savings for your business.
The insight: Analytics automatically tracks customers who have never booked by app each month, so you can easily see who to target with app-specific marketing. Simply click on a month to view non-app customers. They’re listed by most to fewest numbers of bookings, so you can target the largest customers first.
The solution: Because Analytics tracks the telephone numbers of these customers, you can send text marketing campaigns to them, with a link to download your app. Alternatively, if it’s the number of a large corporate account, you could talk to them directly or send marketing emails with more information about the benefits of using your app.
3. Train and retain more drivers
Analytics also gives you the insight you need to help your drivers work smarter, not harder – and make it less likely that they leave you to work for a competitor or Uber.
Driver reports give you detailed information on how drivers are working, how much they’re earning, and where they could improve.
The Earnings Per Hour graph shows you at a glance which drivers are earning most and least. The green circles indicate drivers earning more than the average per hour. The lower down and the further to the right of the graph they are, the more likely it is that drivers are happy and not at risk of leaving you.
The insight: Drivers who are working long hours for little pay are likely to be unhappy, which could lead to them leaving you and working for a competitor. These drivers are represented by red circles on the Earnings Per Hour graph. They are putting in more hours and earning less money than their green counterparts.
The solution: You’ll want to talk to those drivers showing up in red on the graph. You could sit down with the driver and discuss how they decide when and where to work. Knowing how to work more efficiently can help drivers earn more per hour on average.
Take a look at their Driver Summary, too. With in-depth data about their working patterns, this information could give them some insight into how to maximise their earnings.
These are just three ways that Analytics helps you act proactively to better your business. With comprehensive reports into business health, driver performance and automation levels, Analytics gives you an unprecedented level of insight into your business. If you’re not taking advantage of Analytics business intelligence yet, request a demo to find out more.