Branding is everything that tells customers who you are and what you do. From vehicle decals and office signage, to social media posts and email marketing, presenting a strong brand can be the difference between a passenger remembering your business, or forgetting who you are.
Global brands like McDonald’s, Coca-Cola or Apple spend millions perfecting their brand, but in the taxi and private hire industry, you don’t necessarily need a big budget to give yourself an edge over your competitors. Something as simple as brand consistency can be the key to growing your business and inspiring customer loyalty.
The latest eBook in Autocab’s Driving Innovation series, Brand Consistency for Taxi & Private Hire Firms, explains why brand consistency matters and how to build a brand that everyone will love.
The problem with inconsistent branding
Inconsistent branding is a common problem in the taxi and private hire industry. From mismatched logos and colours, to using different company names, having an inconsistent brand could be harming your business.
An inconsistent brand makes you less recognisable. A passenger who has used your services could easily forget you, or confuse you with a competitor. In the worst cases, inconsistent branding can lead customers to believe that your business is less reliable than other firms.
However, having a strong, recognisable brand will make your firm look dependable and professional. It’s a subtle difference, but presenting your brand well means passengers will know who you are and what you stand for – and will remember you in the future.
How to make your brand more consistent
All it really takes to get your brand on track and more consistent is attention to detail. Being aware of key brand elements, such as your name, logo and colours, can help you keep your brand recognisable.
To learn how to build and maintain a strong brand, helping you grow customer loyalty and drive new business, download the eBook for free.